Super Bowl LII Digital Support
Hyundai Social & Digital
For Hyundai's 3rd year as the official sponsor of the NFL, we created a spot that let people know about the work Hyundai does for Hope on Wheels, a foundation that helps fund childhood cancer research. To support the spot digitally, we created a landing page at HyundaiUSA.com that told the stories of some of the cancer survivors and Hyundai owners who participated in the spot.
During the filming of our spot, photographer Alex Frankel and I were responsible for getting portraits of the participating cancer survivors and Hyundai owners.