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Super Bowl LII Digital Support
Hyundai Social & Digital
For Hyundai's 3rd year as the official sponsor of the NFL, we created a spot that let people know about the work Hyundai does for Hope on Wheels, a foundation that helps fund childhood cancer research. To support the spot digitally, we created a landing page at HyundaiUSA.com that told the stories of some of the cancer survivors and Hyundai owners who participated in the spot.
Super Bowl LII
Stories of Hope
Hope Detector - Super Bowl Spot
Hope Portraits
During the filming of our spot, photographer Alex Frankel and I were responsible for getting portraits of the participating cancer survivors and Hyundai owners.
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