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Super Bowl LII Digital Support

Hyundai Social & Digital

For Hyundai's 3rd year as the official sponsor of the NFL, we created a spot that let people know about the work Hyundai does for Hope on Wheels, a foundation that helps fund childhood cancer research. To support the spot digitally, we created a landing page at that told the stories of some of the cancer survivors and Hyundai owners who participated in the spot.

Super Bowl LII

Super Bowl LII

Stories of Hope

Hope Detector - Super Bowl Spot

Hope Portraits

During the filming of our spot, photographer Alex Frankel and I were responsible for getting portraits of the participating cancer survivors and Hyundai owners.

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