To support the launch of the new Hyundai Kona, we created branded social content and 360 video that showcased influencers touring the Big Island alongside local Hawaiians. Together they learn from one another what it means to live the Kona Way: They're ones who believe that the smartest choice isn't always the "normal" one, the ones who collect experiences rather than items, and the ones who follow their passion instead of the status quo.