Mitsubishi Owner Jack's Story
Mitsubishi Social Branded Content
Jack is a Mitsubishi Outlander owner with a taste for adventure and a need to find ways to give back to the community. We found Jack on social media as he had taken a trip at the beginning of the pandemic with his Mitsubishi to transport PPE to the Hopi Indian Reservation. His kindness (and love for his Mitsubishi) caught our eye and we created content to showcase his story on Mitsubishi's channels.
To introduce Jack's story to our audience, we planned a multi-week content calendar rollout that included both organic and paid content. We began with a stills carousel to generate excitement, then followed up with the full :90 posted on IGTV, Facebook, and Mitsubishi's YouTube channels. In conjunction, we also ran a series of cut downs and :15 second feature videos to accompany the story with paid media.
Jack's story is the first in a continuing content series that puts a spotlight on real Mitsubishi owners with interesting stories and a 'potentialist' mindset.