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Genesis Social Campaign
To promote the Genesis G70 we had our celebrity spokescouple, John Legend and Chrissy Teigen, race each other in a TV spot. To support the broadcast, we created a pre-race hype video for social leading up to the “big race.” We also commissioned a talented artist to create vintage inspired race posters to build excitement.
Both John and Chrissy supported the campaign by posting our "Track Talk" content on their channels.
Our artist commissioned racing posters were posted to all channel stories and also made available as a printed surprise and delight for fans.
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